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In 2012, the New York government asked G2 to design a logo for its ReUse program, which encourages citizens to reuse objects versus recycling them or throwing them away.
We created variations that include a tagline, a holding shape and a "Proud Partner" eyebrow, which can be used for affiliations such as Goodwill, Housing Works and Craigslist.
Ultimately we landed on a wordmark that ties into NYC's existing logo family.